Ready to be the Face of Agriculture?


Search for New Class_SilhouetteYou can be one of the national Faces of Farming & Ranching! U.S. Farmers & Ranchers Alliance® (USFRA®) is looking for the new class of standout farmers and ranchers to share how they grow and raise food on a national stage. To help put a real face on agriculture, USFRA will select a group who is proud of what they do and strive to be sustainable and technology-driven, eager to share their stories of continuous improvement and who are actively involved in sharing those stories in public and on social media.

Farmers and ranchers who grow and raise an assortment of foods through various methods, on differing scale and across all regions of the country are encouraged to apply, as it is important to show American agriculture and all of its diversity.

As an affiliate/industry partner that supports USFRA, we are encouraging our members to apply!

To apply, starting June 6, visit  to learn more about the program, complete an application entry form, and to submit a video no longer than three minutes that shows your operation and your role on the farm/ranch. Entries will be accepted beginning on Monday, June 6 at 12:00 a.m. CT until Sunday, July 10, at 11:59:59 CT.

Finalists will be announced by USFRA in mid-August, and each finalist will be profiled on The general public will be able to vote for their favorite in mid-October.

A combination of public votes and USFRA judges’ scores will determine the winners, who will be announced on November 9 at the National Association of Farm Broadcasting Convention (NAFB) in Kansas City. Winners will receive a $15,000 stipend, professional media/speaker training and full support from USFRA through their yearlong tenure. Winners will serve in multiple high-visibility roles on behalf of USFRA, participating in a number of activities including national media interviews, advertising and public appearances.

Please contact Rachael Smith or GB Crawford directly with any questions.