Farm Bureau Women

Programs : Farm Bureau Women


District 6

Leadership Committee

District 6
Danielle Daum
863-411-1312


 Danielle is among the third generation to work in the family caladium and citrus business, Happiness  Farms, Inc.  Happiness Farms, Inc. is the largest producer of caladium bulbs in the world.  The crop is shipped to the world wide market; wholesale and retail. 


She has been married to her husband DW, who is a graduate of Florida Southern with a BS in Citrus Business, for 18 years.  They have a son, Laine, who is 15, and daughter, Lydia, who is 13.  Danielle is a graduate of Florida Southern College with a degree in elementary and special education.  Her love of agriculture, her farming background and training in education inspire and drive her to share the importance of agriculture with everyone.


Danielle is one of the founders and chairmen of Highlands County Ag-Venture, Inc. which is currently in its 12th year.  She is always eager to assist other counties in starting their own programs.  She has served as secretary of Highlands County Cattlewomen for 7 years, is a member of the Florida Ag in the Classroom Volunteer Advisory Board, and Florida Farm Bureau Oversight Advisory Committee.  In the recent past, she has been on the Heartland Workforce Investment Board, Highlands County Citrus Growers Association Board, and the Children’s Services Council of Highlands County.