Marketing

141. Citrus Promotion and Marketing
We should continue to work with the citrus industry in promoting the sale of fresh and processed citrus products in various forms. Continued emphasis is needed on developing new marketing concepts for all Florida citrus.

We support the collection of marketing assessments from citrus imports. These programs should promote the beneficial attributes of both foreign and domestic origin so long as they are equally financed by all parties selling product in the U.S. (CITRUS)

142. Country of Origin Labeling
We support Country of Origin Labeling. Costs should not be burdensome to agricultural producers. (OVERSIGHT)

143. Florida Ag Promotion Support
We support continued funding for full implementation of the Florida Farm Bureau Agricultural Promotion Program. We urge producers to join and participate in the "Fresh from Florida" promotion program.

We strongly encourage the education of consumers about the benefits of Florida agriculture especially fresh Florida produce. (VEGETABLE)

144. Marketing Florida Citrus Juice
The FCC should encourage processors to market and identify 100% pure Florida citrus juice product. (CITRUS)

145. State Farmers’ Market
We recommend that the FDACS demand brokers in the state farmers’ market system handle and promote Florida grown products. We also recommend changes in the state farmers’ market system to make these markets more beneficial to producers. (VEGETABLE)