Marketing

127. Country of Origin Labeling

We support a voluntary country of origin labeling program for agricultural products that is market driven, adds value to the products with rules and regulations for certification administered by the USDA. (OVERSIGHT)

128. Florida Ag Promotion Support

We support continued funding for full implementation of the Florida Farm Bureau Agricultural Promotion Program developed by the FDACS. We urge producers to join and participate in the "Fresh from Florida" promotion program. We strongly encourage FDACS to educate consumers about the benefits of Florida agriculture especially fresh Florida produce. (VEG)

129. Marketing Florida Citrus Juice

The FCC should devise mechanisms to encourage processors to market and identify 100% pure Florida citrus juice product. (CITRUS)

130. Promotion and Marketing

We should continue to work with the citrus industry in promoting the sale of fresh and processed citrus products in various forms. More emphasis is needed on developing new marketing concepts for all Florida citrus. (CITRUS)

131. State Farmers’ Market

We recommend that the FDACS demand brokers in the state farmers’ market system assure that these markets handle and promote Florida grown products. We also recommend changes in the state farmers’ market system to make these markets more beneficial to producers. (VEG)