
Growing the Economy - Celebrating Agriculture - Strengthening Communities - Supporting Family Farms
There's no time like the present to take action for agriculture.
This campaign's purpose is to inform local communities about the important role agriculture plays in our economy and the benefits of a thriving agriculture industry.
The campaign is a guide for county Farm Bureau’s to use within their individual communities. In this guide you will find resources that help communicate the importance of agriculture, member benefits information, and the role that agriculture plays in our economy.
Working together, we can continue to strengthen our communities across the state and promote the value production agriculture brings to Florida, the nation and the global economy.
In this Resource Guide you will find a foundation of materials to build upon, ideas you can tailor to your county Farm Bureau’s specific needs and most importantly; the tools to help you carry out the campaign you want. Whether you need help with a presentation of facts to pitch a story to the media, Florida Farm Bureau has compiled this resource guide and stands ready to help you develop you campaign plan. Don’t forget to add your county’s personal information, contact numbers, and economic contribution to each document.
Fact Sheet - This makes a great piece to give to reporters if they want to do a story. You can use it to write your own news release or add to it and distribute internally.
Long New Release - Great resource for smaller publications that may choose to reprint your release as submitted.
Short News Release - Best for announcing an event or something available from your county Farm Bureau.
Power Point - A presentation that outlines the campaign.
Speech - This works nicely with the materials that we have available for display and handouts. We encourage you to add information specific to your county.
Letter to Editor - Generally, it is submitted as an open letter to the readers and signed by an individual, or someone who represents an organization. Use this draft provided to promote the Strengthening Communities campaign.
Photo Submission - Request a photographer or reporter for an event or special meeting, and you may get someone from the media to attend.